Proposing a remedy for the early onset of Academic Myopic/shortsightedness, a future epidemic caused by our increasing use of digital devices. During the last few decades we have witnessed the … Read More
The google alphabet changes from ‘G’ to ‘A’.
For a generation who spent our weekends milling over books at the library to finish our school reports, the introduction to the computer in high school and the day google … Read More
IBM breaking the mould with B2B marketing.
B2B companies are often perceived as faceless, brands that rely on the reputation of their product or service combined with some hardcore relationship building to seal deals. But IBM has … Read More
Leading through innovation.
There is nothing worse than visiting a foreign country and finding yourself in a store between a bunch of products that you have never been exposed to, forcing you to … Read More
The ‘fire’ brand.
The Nando’s brand story starts with 2 symbols which is its original inspiration and also its 2 favorite ingredients, Peri Peri spice, and a chicken. Inspired by the rich heritage … Read More
Uber’s contact point strategy.
At this stage of my life, I’m fortunate to be part of a global corporation that not only delivers products and services to consumers worldwide but is also on a … Read More
Personalized commerce.
As a business relying on e-commerce and external marketing platforms to differentiate your brand, and convert leads into paying customers, it is important to continuously identify potential limitations and effective … Read More
The “difficult discipline of newness”
Harvard Business Review defines innovation as the “difficult discipline of newness”. And rightly so, but does finding ‘new out of the box solutions’ to business problems sufficiently outline our call … Read More
“Technology fails unless it means something to someone”.
In the words of Mike Saunders, author of Human Centric, “Technology fails unless it means something to someone”. In this exciting time of technological innovation, it is hard to not … Read More