For a generation who spent our weekends milling over books at the library to finish our school reports, the introduction to the computer in high school and the day google … Read More
IBM breaking the mould with B2B marketing.
B2B companies are often perceived as faceless, brands that rely on the reputation of their product or service combined with some hardcore relationship building to seal deals. But IBM has … Read More
Leading through innovation.
There is nothing worse than visiting a foreign country and finding yourself in a store between a bunch of products that you have never been exposed to, forcing you to … Read More
Uber’s contact point strategy.
At this stage of my life, I’m fortunate to be part of a global corporation that not only delivers products and services to consumers worldwide but is also on a … Read More



