Our team inherited and expanded on the 2U brand guidelines. Part of this work included rolling out corporate collateral, applying a robust visual system, and the development and implementation of an illustration library to brand the new office, and service corporate marketing content.
The 2U brand slogan, “No Back Row”, embodies the mission of bringing every student in the back row, to the forefront through accessible online learning. The brand’s mnemonic system takes a similarly personal approach, by zooming in on distinct elements of the logo to create a dynamic set of graphics that can be appleid consistently across brand collateral.
