Human centric design.
Does technology lead and shape new needs, or should new tech be developed in direct response to the desires, wants and needs of consumers.
In the words of Mike Saunders, author of Human Centric, “Technology fails unless it means something to someone”. In this exciting time of technological innovation, it is hard to not get swept up in the hype of all that the 4th industrial revolution holds. Technology has become an integral part of our everyday routines with wrist watches monitoring our health, and phones becoming online universities.
At the heart of successful innovation lies the ability to meet real human needs through technology. But this raises a critical question: Should technology lead and shape new desires, or should new tech be developed in direct response to the existing wants and needs of consumers.
A compelling example is how Apple recognises the needs of differently differently abled users, and develops accessibility features that empowers them to fully engage with Apple devices, transforming their products into something truly meaningful and personal. This approach not only demonstrates empathy but also reinforces Apple’s position as both a brand that cares, and a leader in innovation.