The edX corporate brand
DESIGN & ART DIRECTION
edX is a global online learning platform, originally developed in 2012 by Harvard and MIT to make th world’s best education available to everyone. Today, it forms part of 2U, LLC., and connects over 81 million people with online learning from top-ranked universities and organisations at the forefront of their fields. I was assigned a brand design team with the responsibility to art direct a rebrand embodying the new “fuel your ambition” positioning. Part of this work was developing new corporate brand guidelines for edX B2C and B2B respectively. Upon completion of this work my team was responsible for stewarding brand alignment across brand marketing roll outs.
B2C Rebrand
The ACUDEO school brand
DEISGN & ART DIRECTION
The ACUDEO group of schools recently underwent a brand refresh, centered on a renewed mission: to empower learners, grades R to 12 through high-quality, accessible independent education, aimed to attract and nurture a vibrant community of students, equipped for the future through a holistic and forward-thinking approach to education. My role was to develop a new brand reflective of the revised positioning, "Empowering minds, shaping futures".
Brand Development
The 2U corporate brand
DESIGN & ART DIRECTION
2U, LLC delivers high quality education at scale. I formed part of the team who was responsible for the expansion and governance of the 2U brand guidelines across creative teams. Collaborations on the corporate brand guideline expansion included a marketing shoot, and leading a team of illustrators in the inclusion of an illustration guide. I also worked with an external agency to establish the interior of our second office in Woodstock Quarter, and directed a team of illustrators to develop bespoke murals for our third office in Victoria Road.
Brand Development
The GetSmarter corporate brand
DESIGN & ART DIRECTION
GetSmarter delivers online short courses with edX, a 2U, LLC. Company. As an online learning expert, the company develops high-quality educational offerings from eh world’s leading universities. I lead the rebrand, working with different creative departments in design, multimedia, and learning, to develop new corporate brand guidelines and supporting assets. And upon completion of the work, was assigned a design team to steward brand alignment across brand marketing roll outs.
Rebrand
